7 questions before you send a proposal

Free, no form: read, tick, download the PDF. If three answers are no, procurement will not finish reading.

• Is there a number in the first two lines?Buyers read for eight seconds. No number — closed.
• Are deadline and guarantee on the first screen?Not at the end. The promise must be visible immediately.
• Are half the sentences shorter than 15 words?Long sentences read as officialese and get skipped.
• Is total cost of ownership visible, not just price?Service, consumables, downtime — what the client actually pays.
• Is the audience clear?One reader beats everyone: procurement, legal, management.
• Is there one next step?What to do after reading: call, reply, request a quote.
• Remove your company name — does it still make sense?If a competitor can use the paragraph, it does nothing.