Content strategy

We build the editorial policy, tone of voice and media plan so every publication comes out on time and with purpose.

What we do

• Define audiences and their questions: what employees, partners and managers need to know.
• Formulate tone of voice and language rules: how we speak and how we do not.
• Build the rubric structure and publication calendar.
• Describe the process: who writes, who approves, who owns the release.

Stages

1. ResearchInterviews with the client and readers, review of current materials.
2. ConceptWe formulate the publication's positioning and key messages.
3. DocumentWe write editorial policy, tone of voice, rubrics and media plan.
4. RolloutWe run a kick-off session and hand the documents to the team.

What you get

• Editorial policy you can work with without daily approvals.
• A media plan for 6–12 months.
• Clear roles and a release process.