Communication audit

We look at what is happening with your publications now: who reads them, what works and where meaning gets lost.

What we do

• Collect all materials: newspapers, booklets, annual reports, newsletters, digital versions.
• See what employees and partners actually read and what they skip.
• Assess visual style and structure: how easy it is to find what matters.
• Compare with market practice and deliver a report with priorities.

Stages

1. BriefingWe fix business and audience goals and agree on assessment criteria.
2. MaterialsWe request publications for the last year and internal documents.
3. AnalysisWe read, count, review structure and visuals, note strengths and gaps.
4. Report and reviewWe deliver conclusions and priorities and discuss them with your team.

What you get

• A report with concrete conclusions, not generalities.
• A priority list: what to fix first.
• A clear view of which rubrics and formats to develop.